Investigating temporal effects of risk perceptions and satisfaction on customer loyalty

Managing Service Quality

Volumn 24, Issue 3, 2014, Pages 252-273

  Ha, Hong Youl ^a   Son, Hee Young ^b  

^a Dongguk University   (South Korea)

^b Kangwon National University   (South Korea)

Author keywords

Longitudinal study; Loyalty; Loyalty intentions; Product usage satisfaction; Remaining contract time; Risk; Risk perceptions; Satisfaction; Switching costs

Indexed keywords

EID: 84899012044     PISSN: 09604529     EISSN: None     Source Type: Journal    
DOI: 10.1108/MSQ-07-2013-0136     Document Type: Article

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