Service with personality: A note on generalizing personality across services contexts

Journal of Services Marketing

Volumn 25, Issue 7, 2011, Pages 467-474

  Spielmann, Nathalie ^a   Babin, Barry J ^b  

^a NEOMA BUSINESS SCHOOL   (France)

^b LOUISIANA TECH UNIVERSITY   (United States)

Author keywords

Personality theory; Retail image; Retailing; Service industries; Services; Services branding; Value

Indexed keywords

EID: 80054036536     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876041111173543     Document Type: Article

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