You are what you wear: Brand personality influences on consumer impression formation

Journal of Business Research

Volumn 60, Issue 6, 2007, Pages 634-639

  Fennis, Bob M ^a   Pruyn, Ad Th H ^a  

^a UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Brand personality; Consumer perceptions; Consumer personality; Continuum model; Impression formation

Indexed keywords

EID: 34247638023     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2006.06.013     Document Type: Article

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