A perceptual mapping of online travel agencies and preference attributes

Tourism Management

Volumn 28, Issue 2, 2007, Pages 591-603

  Kim, Dong Jin ^a   Kim, Woo Gon ^a   Han, Jin Soo ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Kyung Hee University   (South Korea)

Author keywords

Internet marketing; Multidimensional scaling (MDS); Online travel agencies; Perceptual mapping; Positioning analysis

Indexed keywords

INTERNET; MAPPING; PERCEPTION; PREFERENCE BEHAVIOR; TOURISM MANAGEMENT; TOURIST BEHAVIOR;

EID: 33845472845     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2006.04.022     Document Type: Article

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