Reexamination of attendee-based brand equity

Tourism Management

Volumn 31, Issue 3, 2010, Pages 395-401

  Lee, Jin Soo ^a   Back, Ki Joon ^b  

^a THE HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Attendee based brand equity; Brand association; Differential effect of brand knowledge

Indexed keywords

CONFERENCE PROCEEDING; MODELING; THEORETICAL STUDY; TOURISM MANAGEMENT;

EID: 73449146651     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2009.04.006     Document Type: Article

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