The effects of brand communication and service quality in building brand loyalty through brand trust; the empirical research on global brands

Procedia - Social and Behavioral Sciences

Volumn 24, Issue , 2011, Pages 1218-1231

  Zehir, Cemal ^a   Şahin, Azize ^a   Kitapçi, Hakan ^a   Özçahin, Mehtap ^a  

^a GEBZE TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Brand communication; Brand loyalty; Brand trust; Service quality

Indexed keywords

EID: 81055137274     PISSN: 18770428     EISSN: None     Source Type: Conference Proceeding    
DOI: 10.1016/j.sbspro.2011.09.142     Document Type: Conference Paper

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