An examination of the differences in restaurant brand personality across cultures

Journal of Hospitality and Leisure Marketing

Volumn 11, Issue 2-3, 2004, Pages 97-113

  Murase, Hanako ^a   Bojanic, David ^b  

^a Miki Travel Ltd   (United Kingdom)

^b UNIVERSITY OF MASSACHUSETTS   (United States)

Author keywords

Brand personality; Cultural differences; Quick service restaurants

Indexed keywords

EID: 33745372758     PISSN: 10507051     EISSN: None     Source Type: Journal    
DOI: 10.1300/J150v11n02_08     Document Type: Article

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