Employer brand trust and affect: Linking brand personality to employer brand attractiveness

European Journal of Marketing

Volumn 48, Issue 1, 2014, Pages 218-236

  Rampl, Linn Viktoria ^a   Kenning, Peter ^a  

^a ZEPPELIN UNIVERSITY   (Germany)

Author keywords

Affect; Brand personality; Branding; Employee; Employer brand; Trust

Indexed keywords

EID: 84897388803     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/EJM-02-2012-0113     Document Type: Article

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