Towards a micro conception of brand personality: An application for print media brands in a French context

Journal of Business Research

Volumn 66, Issue 7, 2013, Pages 897-903

  Valette Florence, Rita ^a   De Barnier, Virginie ^b  

^a IAE de Grenoble   (France)

^b AIX MARSEILLE UNIVERSITY   (France)

Author keywords

Brand identification; Brand personality; Micro vs. macro approaches; Print media brands

Indexed keywords

EID: 84876736987     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.12.008     Document Type: Article

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