The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty

Computers in Human Behavior

Volumn 28, Issue 5, 2012, Pages 1755-1767

  Laroche, Michel ^a   Habibi, Mohammad Reza ^a   Richard, Marie Odile ^a   Sankaranarayanan, Ramesh ^a  

^a John Molson School of Business   (Canada)

Author keywords

Brand community; Brand loyalty; Brand trust; Community markers; Social media; Value creation practices

Indexed keywords

BRAND COMMUNITY; BRAND LOYALTY; BRAND TRUST; COMMUNITY MARKERS; SOCIAL MEDIA; VALUE CREATION;

BEHAVIORAL RESEARCH; BIOMEDICAL ENGINEERING; HUMAN COMPUTER INTERACTION;

SURVEYS;

EID: 84863724266     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2012.04.016     Document Type: Article

References (90)

1. R. Algesheimer, U. Dholakia, and A. Herrmann The social influence of brand community: Evidence from European car clubs Journal of Marketing 69 3 2005 19 34 (Pubitemid 41017925)
2. P.H. Anderson Relationship marketing and brand involvement of professionals through web-enhanced brand communities: The case of Coloplast Industrial Marketing Management 34 3 2005 285 297
3. S. Ba Establishing online trust through a community responsibility system Decision Support System 31 2001 323 336 (Pubitemid 32590542)
4. R. Bagozzi, and U. Dholakia Intentional social action in virtual communities Journal of Interactive Marketing 16 2 2002 2 21
5. R. Bagozzi, and U. Dholakia Open source software communities: A study of participation in Linux user groups Management Science 52 2006 1099 1115 (Pubitemid 43990595)
6. R. Bagozzi, and Y. Yi On evaluation of structural equation models Journal of the Academy of Marketing Science 16 1988 74 94
7. P.M. Bentler Comparative fit indexes in structural models Psychological Bulletin 107 1990 238 246
8. S. Brown, R.V. Kozinets, and J.F. Sherry Jr. Teaching old brands new tricks: Retro branding and the revival of brand meaning Journal of Marketing 67 2003 19 33 (Pubitemid 36946189)
9. B.A. Carroll, and A.C. Ahuvia Some antecedents and outcomes of brand love Marketing Letters 17 2006 79 89 (Pubitemid 43724028)
10. A. Chaudhuri, and M.B. Holbrook The chain of effects from brand trust and brand affect to brand performance: The role of brand loyalty Journal of Marketing 65 2 2001 81 93
11. C.M. Chiu, H.Y. Huang, and C.H. Yen Antecedents of online trust in online auctions Electronic Commerce Research and Application 9 2010 148 159
12. D. Constant, L. Sproull, and S. Kiesler The kindness of strangers: The usefulness of electronic weak ties for technical advice Organization Science 7 1996 119 135
13. L.J. Cronbach Essentials of psychological testing 1970 Harper and Row New York
14. R.A. Davis A cognitive-behavioral model of pathological Internet use Computers in Human Behavior 17 2 2001 187 195 (Pubitemid 32874378)
15. E. Delgado-Ballester, J.L. Manuera-Aleman, and M.J. Yague-Guillen Development and validation of a brand trust scale International Journal of Market Research 45 1 2003 35 54
16. M.L. Dertouros What will be: How the new world of information will change our lives 1997 Harper Edge San Francisco
17. J. Dewey The public and its problems 1927 Holt New York
18. E. Dichter How word-of-mouth advertising works Harvard Business Review 16 1966 147 166
19. P.M. Doney, and J.P. Cannon An examination of the nature of trust in buyer-seller relationships Journal of Marketing 61 1997 35 51
20. E. Durkheim The division of labor in society, trans. George Simpson 1933 Free Press New York [1893]
21. R. Elliott, and K. Wattanasuwan Brands as Symbolic resources for the construction of identity International Journal of Advertising 17 1998 131 144
22. B.G. Englis, and M.R. Solomon I am not, therefore, I am: The role of avoidance products in shaping consumer behavior Advances in Consumer Research 24 1997 61 62
23. C. Fornell, and D.F. Larcker Evaluating structural equation models with unobservable variables and measurement error Journal of Marketing Research 28 1981 39 50
24. N. Franke, and F. Piller Value creation by toolkits for user innovation and design: The case of the watch market Journal of Product Innovation Management 21 2004 401 415
25. N. Franke, and S.K. Shah How communities support innovative activities: An exploration of assistance and sharing among end-users Research Policy 32 2003 157 178
26. J. Gackenbach Psychology and internet: Interpersonal, intrapersonal and transpersonal implications 1998 Academic Press San Diego
27. H. Gangadharbhatla Facebook me: Collective self-esteem, need to belong and internet self-efficacy as predictors of the I-generations attitudes toward social networking sites Journal of Interactive Advertising 8 2 2008 5 15
28. H. Gatignon, and T.S. Robertson An exchange theory model of interpersonal communication Advances in Consumer Research 13 1986 534 538
29. D. Gefen, E. Karahanna, and D.W. Straub Trust and TAM in online shopping: An integrated model MIS Quarterly 27 2003 51 90
30. N.A. Granitz, and J.C. Ward Virtual community: A socio-cognitive analysis Advances in Consumer Research 23 1996 161 166
31. M. Granovetter The strength of weak ties American Journal of Sociology 78 1973 1360 1380
32. K. Grayson, and R. Martinec Consumer perceptions of iconicity and indexicality and their influence on assessments of authentic market offerings Journal of Consumer Research 31 2004 296 312 (Pubitemid 39518975)
33. J. Gusfield Community: A critical response 1978 Harper and Row New York
34. J. Hagel, and A.G. Armstrong Net gain: Expanding markets through virtual communities 1997 Harvard Business School Press Boston, MA
35. R. Hanna, A. Rohm, and V.L. Crittenden We're all connected: The power of the social media ecosystem Business Horizons 54 2011 265 273
36. L.C. Harris, and M.M.H. Goode The four levels of loyalty and the pivotal role of trust: A study of online service dynamics Journal of Retailing 80 2004 139 158 (Pubitemid 38845363)
37. J.G. Holmes Trust and the appraisal process in close relationships W.H. Jones, D. Perlman, Advances in personal relationships Vol. 2 1991 Jessica Kingsley London 57 104
38. D.B. Holt How consumers consume: A typology of consumption practices Journal of Consumer Research 22 1 1995 1 16
39. Y. Hsieh, H. Chiu, and M. Chiang Maintaining and committed online customer: A study across search-experience-credence products Journal of Retailing 81 2005 75 82 (Pubitemid 40354935)
40. Hu, T.; & Kettinger, W. J. (2008). Why people continue to use social networking services: Developing a comprehensive model. In Proceedings, 29th international conference on information systems, Paris, France.
41. H. Jang, L. Olfman, I. Ko, J. Koh, and K. Kim The influence of online brand community characteristics on community commitment and brand loyalty International Journal of Electronic Commerce 12 3 2008 57 80
42. X.L. Jin, C.M.K. Cheung, M.K.O. Lee, and H.P. Chen How to keep members using the information in a computer-supported social network Computers in Human Behavior 25 2009 1172 1181
43. I. Kang, K.C. Lee, S. Lee, and J. Choi Investigation of online community voluntary behaviour using cognitive map Computers in Human Behavior 23 2007 111 126 (Pubitemid 44278486)
44. A.M. Kaplan, and M. Haenlein Users of the world, unite! The challenges and opportunities of social media Business Horizons 53 2010 59 68
45. J.H. Kietzmann, K. Hermkens, I.P. McCarthy, and B.S. Silvestre Social media? Get serious! Understanding the functional building blocks of social media Business Horizons 54 2011 241 251
46. M. Kim, N. Chung, and C. Lee The effect of perceived trust on electronic commerce: Shopping online for tourism products and services in South Korea Tourism Management 32 2011 256 265
47. R. Kozinets, K. de Valck, A.C. Wojinicki, and S. Wilner Networked narratives: Understanding word-of-mouth marketing in online communities Journal of Marketing 74 2010 71 89
48. Lang, B. (2010, September 20). Ipsos OTX study: People spend more than half their day consuming media. Retrieved from < http://www.thewrap.com/node/ 21005 >.
49. C. Lasch The true and only heaven: Progress and its critics 1991 Norton New York
50. Lenhart, A.; & Madden, M. (2007). Social networking websites and teens: An overview. PEW Internet and American Life Project.
51. R.J. Lewicki, and B. Bunker Trust in relationships: A model of trust development and decline B. Bunker, J. Rubin, Conflict, cooperation and justice 1995 Jossey-Bass San Francisco 133 173
52. W.G. Mangold, and D.J. Faulds Social media: The new hybrid element of the promotion mix Business Horizons 52 2009 357 365
53. H. Marsh, J. Balla, and K.T. Hau An evaluation of incremental fit indices: A clarification of mathematical and empirical properties G.A. Marcoulidesand, R.E. Schmacker, Advanced structural equation modeling: Issues and techniques 1996 Erlbaum Mahwah, NJ 315 353
54. J.H. McAlexander, W. John Schouten, and F.H. Koening Building brand community Journal of Marketing 66 2002 38 54
55. J.H. McAlexander, and J.W. Schouten Brand-fests: Servicescapes for the cultivation of brand equity J.F. Sherry, Servicescapes: The concept of place in contemporary markets 1998 American Marketing Association Chicago 377 402
56. C. Moorman, G. Zaltman, and R. Deshpande Relationships between providers and users of market research: The dynamics of trust within and between organizations Journal of Marketing Research 29 1992 314 328
57. A. Muniz, and T. O'Guinn Brand community and the sociology of brands. In the special session, communities of consumption: A central metaphor for diverse research K.P. Corfman, J.G. Lynch, Advances in consumer research Vol. 23 1996 Association for Consumer Research Provo, UT 265 266
58. M.A. Muniz, and C.T. O'Guinn Brand community Journal of Consumer Research 27 2001 412 432
59. A. Muniz, and H.J. Schau Religiosity in the abandoned Apple Newton brand community Journal of Consumer Research 31 2005 737 747
60. J.C. Nunnally Psychometric testing 1978 McGraw Hill New York
61. P.A. Pavlou, H. Liang, and Y. Xue Understanding and mitigating uncertainty in online exchange relationships: A principal-agent perspective MIS Quarterly 31 2007 105 136
62. H. Rheingold The virtual community. Homesteading on the electronic frontier 1993 Addison-Wesley MA
63. H. Rheingold A slice of life in my virtual community L.M. Harasim, Global networks 1991 MIT Press Cambridge, MA 57 80
64. C. Ross, E.S. Orr, M. Sisic, J.M. Arseneault, M.G. Simmering, and R.R. Orr Personality and motivations associated with Facebook use Computers in Human Behavior 25 2009 578 586
65. S.B. Sarason The psychological sense of community: Prospects for the community psychology 1974 Jossey-Bass San Francisco
66. J.H. Schau, M.A. Muniz, and J.E. Arnould How brand community practices create value Journal of Marketing 73 5 2009 30 51
67. S. Schembri, B. Merrilees, and S. Kristiansen Brand consumption and narrative of the self Psychology and Marketing 27 2010 623 637
68. Shah, D.; Holbert, L.; & Kwak, N. (1999). Expanding the 'virtuous circle' of social capital: Civic engagement, contentment and interpersonal trust. Paper presented at annual meeting of Association for Education in Journalism and Mass Communication. New Orleans.
69. J.F. Sherry Jr. Gift giving in anthropological perspective Journal of Consumer Research 10 1983 157 168
70. S.S. Srinivasan, R. Anderson, and K. Ponnavolu Customer loyalty in e-commerce: An exploration of its antecedents and consequences Journal of Retailing 78 2002 41 50
71. J.B.E.M. Steenkamp, and I. Geyskens How country characteristics affect the perceived value of a website Journal of Marketing 70 2006 136 150 (Pubitemid 44116464)
72. I. Szmigin, and A.E. Reppel Internet community bonding: The Case of macnews.de European Journal of Marketing 38 2001 626 640
73. Tardini, S.; & Cantoni, L. A. (2005). A semiotic approach to online communities: Belonging, interest and identity in websites' and video games' communities. In: Proceedings of IADIS international conference (pp. 371-378). Qawra, Malta.
74. S. Turkle Virtuality and its discontents: Searching for community in cyberspace American Prospect 24 4 1996 50 57
75. E. Von Hippel Democratizing innovation 2005 MIT Press Boston, MA
76. E. Walden Some value propositions of online communities Electronic Markets 10 2000 244 249
77. J.B. Walther Computer-mediated communication: Impersonal, interpersonal and hyper-personal interaction Communication Research 23 1 1996 3 43
78. Y.D. Wang, and H.H. Emurian An overview of online trust: Concepts, elements, and implications Computers in Human Behavior 21 2005 105 125
79. J.C. Ward, and A.L. Ostrom Complaining to the masses: The role of protest framing in customer-created complaint web sites Journal of Consumer Research 33 2006 220 230 (Pubitemid 44476816)
80. M. Weber Economy and society 1978 University of California Press Berkeley, CA [1922]
81. F.E. Webster Jr. The changing role of marketing in the corporation Journal of Marketing 56 October 1992 1 17
82. B. Wellman, and M. Gulia Net-surfers don't ride alone: Virtual communities as communities B. Wellman, Networks in the global village 1999 Westview Boulder, CO 331 366
83. B. Wellman An electronic group is virtually a social network B. Wellman, Culture of the internet 1997 Lawrence Erlbaum Mahwah 179 205
84. B. Wellman The network community: An introduction to networks in the global village B. Wellman, Networks in the global village 1999 Westview Boulder, CO 1 48
85. C. Werry Imagined electronic community: Representations of virtual community in contemporary business discourse First Monday 4 9 1999
86. Wilk, R. (1996). Learning to not-want things. Paper presented at the association for consumer research annual conference.
87. L. Williams, and J. Cothrell Four smart ways to run online communities Sloan Management Review 41 2000 81 91
88. T. Williams, and R. Williams Adopting social media: Are we leaders, managers or followers? Communication World 25 4 2008 34 37
89. J.S. Wolin, and L. Bennett Family rituals Family Process 23 3 1984 401 420
90. Zhou, Z.; Zhang, Q.; Su, C.; & Zhou, N. (2011). How do brand communities generate brand relationships? Intermediate mechanisms. Journal of Business Research. http://dx.doi.org/10.1016/j.jbusres.2011.06.034.