The influence of sales force technology use on outcome performance

Journal of Business and Industrial Marketing

Volumn 30, Issue 6, 2015, Pages 771-783

  Román, Sergio ^a   Rodríguez, Rocío ^a  

^a UNIVERSITY OF MURCIA   (Spain)

Author keywords

Customer oriented selling; Outcome performance; Sales force; Skills; Technology self efficacy; Technology use

Indexed keywords

EID: 84930844896     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-01-2015-0001     Document Type: Article

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