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Volumn 39, Issue 7, 2010, Pages 1088-1096

The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation

Author keywords

Management commitment alignment; Sales force automation; Supervisor commitment; Technology adoption; Top management commitment

Indexed keywords


EID: 77956878479     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2009.12.010     Document Type: Article
Times cited : (71)

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