Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage

Industrial Marketing Management

Volumn 43, Issue 1, 2014, Pages 136-145

  Mariadoss, Babu John ^a   Milewicz, Chad ^b   Lee, Sangwon ^c   Sahaym, Arvin ^a  

^a WASHINGTON STATE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTHERN INDIANA   (United States)

^c BALL STATE UNIVERSITY   (United States)

Author keywords

Competitive intelligence behaviors; Performance; Sales force automation; Salesperson product knowledge

Indexed keywords

EID: 84893828305     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2013.08.005     Document Type: Article

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