The antecedents of salespeople's relational behaviors

Journal of Business and Industrial Marketing

Volumn 27, Issue 5, 2012, Pages 412-419

  Guo, Lei ^a   Ng, Irene C L ^b  

^a NATIONAL UNIVERSITY OF SINGAPORE   (Singapore)

^b UNIVERSITY OF WARWICK   (United Kingdom)

Author keywords

Behaviour; Business to business marketing; China; Relational behaviours; Relationship marketing; Sales force; Salespeople; Singapore

Indexed keywords

EID: 84861830247     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858621211236089     Document Type: Article

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