CRM systems and organizational learning: An exploration of the relationship between CRM effectiveness and the customer information orientation of the firm in industrial markets

Industrial Marketing Management

Volumn 38, Issue 2, 2009, Pages 198-206

  Stein, Alex ^a   Smith, Michael ^b  

^a GOUCHER COLLEGE   (United States)

^b TEMPLE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 61449130419     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.12.013     Document Type: Article

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