Intraorganizational information and communication technology diffusion: Implications for industrial sellers and buyers

Industrial Marketing Management

Volumn 36, Issue 3, 2007, Pages 322-336

  Papastathopoulou, Paulina ^a   Avlonitis, George J ^a   Panagopoulos, Nikolaos G ^a  

^a ATHENS UNIVERSITY OF ECONOMICS AND BUSINESS   (Greece)

Author keywords

ICT; Information technology; Intraorganizational diffusion; Marketing function; Organizational consequences; Performance

Indexed keywords

EID: 33947184719     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2005.10.002     Document Type: Article

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