Salesperson's innovation resistance and job satisfaction in intra-organizational diffusion of sales force automation technologies: The case of South Korea

Industrial Marketing Management

Volumn 37, Issue 7, 2008, Pages 841-847

  Cho, Seong Do ^a   Chang, Dae Ryun ^b  

^a Chonnam National University   (South Korea)

^b Department of Innovation and Entrepreneurial Marketing   (South Korea)

Author keywords

Group efficacy; Innovation resistance; Job satisfaction; Sales force automation

Indexed keywords

EID: 54049095533     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2008.04.004     Document Type: Article

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