The extent of technology usage and salespeople: An exploratory investigation

Journal of Business and Industrial Marketing

Volumn 22, Issue 1, 2007, Pages 52-61

  Senecal, Sylvain ^a   Pullins, Ellen Bolman ^b   Buehrer, Richard E ^b  

^a HEC MONTRÉAL   (Canada)

^b UNIVERSITY OF TOLEDO   (United States)

Author keywords

Communications technology; Innovation; Product technology; Sales force; Sales performance; User studies

Indexed keywords

EID: 33846575621     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710722824     Document Type: Article

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