A meta-analysis of the relationship between sales orientation-customer orientation (SOCO) and salesperson job performance

Journal of Business and Industrial Marketing

Volumn 22, Issue 5, 2007, Pages 302-310

  Jaramillo, Fernando ^a   Ladik, Daniel M ^b   Marshall, Greg W ^c   Mulki, Jay Prakash ^d  

^a UNIVERSITY OF TEXAS AT ARLINGTON   (United States)

^b SUFFOLK UNIVERSITY   (United States)

^c ROLLINS COLLEGE   (United States)

^d NORTHEASTERN UNIVERSITY   (United States)

Author keywords

Customer orientation; Performance management; Relationship marketing; Selling

Indexed keywords

EID: 34547512946     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/08858620710773431     Document Type: Article

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