The differing effects of technology on inside vs. outside sales forces to facilitate enhanced customer orientation and interfunctional coordination

Journal of Business Research

Volumn 65, Issue 7, 2012, Pages 929-936

  Rapp, Adam ^a   Beitelspacher, Lauren Skinner ^b   Schillewaert, Niels ^c   Baker, Thomas L ^d  

^a UNIVERSITY OF ALABAMA   (United States)

^b PORTLAND STATE UNIVERSITY   (United States)

^c VLERICK BUSINESS SCHOOL   (Belgium)

^d CLEMSON UNIVERSITY   (United States)

Author keywords

ELearning; Market orientation; Organizational sales force; Sales force structure

Indexed keywords

EID: 84861575410     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2011.05.005     Document Type: Article

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