SOCO's impact on individual sales performance: The integration of selling skills as a missing link

Industrial Marketing Management

Volumn 38, Issue 1, 2009, Pages 32-44

  Wachner, Trent ^a   Plouffe, Christopher R ^b   Grégoire, Yany ^c  

^a CREIGHTON UNIVERSITY   (United States)

^b WASHINGTON STATE UNIVERSITY   (United States)

^c WASHINGTON STATE UNIVERSITY   (United States)

Author keywords

Business to business; Performance; Sales; Selling skills; SOCO

Indexed keywords

EID: 58149159657     PISSN: 00198501     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.indmarman.2007.11.003     Document Type: Article

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