Measuring reputation in global markets-A comparison of reputation measures' convergent and criterion validities

Journal of World Business

Volumn 48, Issue 3, 2013, Pages 329-339

  Sarstedt, Marko ^a,b   Wilczynski, Petra ^c   Melewar, T C ^d  

^a OTTO VON GUERICKE UNIVERSITY   (Germany)

^b UNIVERSITY OF NEWCASTLE   (Australia)

^c UNIVERSITY OF MUNICH   (Germany)

^d BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

AMAC; Convergent validity; Corporate reputation; Criterion validity; Reputation quotient

Indexed keywords

EID: 84879838036     PISSN: 10909516     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jwb.2012.07.017     Document Type: Article

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