The impact of market actions on firm reputation

Strategic Management Journal

Volumn 27, Issue 12, 2006, Pages 1205-1219

  Basdeo, Dax K ^a   Smith, Ken G ^a   Grimm, Curtis M ^a   Rindova, Violina P ^a   Derfus, Pamela J ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

Competitive dynamics; Market actions; Reputation

Indexed keywords

COMPETITION; MARKETING;

COMPETITIVE DYNAMICS; MARKET ACTIONS; REPUTATION;

INDUSTRIAL MANAGEMENT;

EID: 33751573204     PISSN: 01432095     EISSN: 10970266     Source Type: Journal    
DOI: 10.1002/smj.556     Document Type: Article

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