메뉴 건너뛰기




Volumn 7, Issue 2, 2005, Pages 91-109

Corporate reputation: Meaning and measurement

Author keywords

[No Author keywords available]

Indexed keywords


EID: 29144486542     PISSN: 14608545     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1468-2370.2005.00109.x     Document Type: Article
Times cited : (439)

References (123)
  • 2
    • 0003025178 scopus 로고
    • Consumer evaluations of brand extension evaluations
    • Aaker, D.A. and Keller, K.L. (1990). Consumer evaluations of brand extension evaluations. Journal of Marketing Research, 54(January), 27-41.
    • (1990) Journal of Marketing Research , vol.54 , Issue.JANUARY , pp. 27-41
    • Aaker, D.A.1    Keller, K.L.2
  • 3
    • 84950446863 scopus 로고
    • A new approach to the corporate image: Management process
    • Abratt, R. (1989). A new approach to the corporate image: management process. Journal of Marketing Management, 5(1), 63-76.
    • (1989) Journal of Marketing Management , vol.5 , Issue.1 , pp. 63-76
    • Abratt, R.1
  • 4
    • 0000624466 scopus 로고
    • Organizational identity
    • Staw, B.M. (ed.). Greenwich, CT: JAI Press
    • Albert, S. and Whetten, D. (1985). Organizational identity. In Staw, B.M. (ed.), Research in Organizational Behavior. Greenwich, CT: JAI Press, pp. 263-295.
    • (1985) Research in Organizational Behavior , pp. 263-295
    • Albert, S.1    Whetten, D.2
  • 6
    • 20444405530 scopus 로고
    • The antecedents and consequences of customer satisfaction for firms
    • Anderson, E.W. and Sullivan, M.W. (1993). The antecedents and consequences of customer satisfaction for firms. Marketing Science, 12(2), 125-143.
    • (1993) Marketing Science , vol.12 , Issue.2 , pp. 125-143
    • Anderson, E.W.1    Sullivan, M.W.2
  • 7
    • 84891080945 scopus 로고
    • Satisfaction, loyalty and reputation as indicators of customer orientation in the public sector
    • Andreassen, T.W. (1994). Satisfaction, loyalty and reputation as indicators of customer orientation in the public sector. Journal of Public Sector Management, 7(2), 16-34.
    • (1994) Journal of Public Sector Management , vol.7 , Issue.2 , pp. 16-34
    • Andreassen, T.W.1
  • 8
    • 0002318663 scopus 로고    scopus 로고
    • The effect of corporate image in the formation of customer loyalty
    • Andreassen, T.W. and Lindestad, B. (1998). The effect of corporate image in the formation of customer loyalty. Journal of Service Research, 1(1), 82-92.
    • (1998) Journal of Service Research , vol.1 , Issue.1 , pp. 82-92
    • Andreassen, T.W.1    Lindestad, B.2
  • 9
    • 85015054923 scopus 로고    scopus 로고
    • Corporate identity: What of it. Why the confusion, and what's next?
    • Balmer, J.M.T. (1997). Corporate identity: what of it. why the confusion, and what's next? Corporate Reputation Review, 1(1/2), 183-188.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 183-188
    • Balmer, J.M.T.1
  • 10
    • 85079737394 scopus 로고    scopus 로고
    • Corporate identity, corporate branding and corporate marketing: Seeing through the fog
    • Balmer, J.M.T. (2001). Corporate identity, corporate branding and corporate marketing: seeing through the fog. European Journal of Marketing, 35(3/4), 248-291.
    • (2001) European Journal of Marketing , vol.35 , Issue.3-4 , pp. 248-291
    • Balmer, J.M.T.1
  • 12
    • 0000483163 scopus 로고
    • Organizational culture: Can it be a source of sustained competitive advantage
    • Barney, J.B. (1986). Organizational culture: can it be a source of sustained competitive advantage. Academy of Management Review, 11(3), 656-665.
    • (1986) Academy of Management Review , vol.11 , Issue.3 , pp. 656-665
    • Barney, J.B.1
  • 17
    • 0031541045 scopus 로고    scopus 로고
    • The company and the product: Corporate associations and consumer product responses
    • Brown, T.J. and Dacin, P.A. (1997). The company and the product: corporate associations and consumer product responses. Journal of Marketing, 61(1), 244-249.
    • (1997) Journal of Marketing , vol.61 , Issue.1 , pp. 244-249
    • Brown, T.J.1    Dacin, P.A.2
  • 18
    • 0010187508 scopus 로고
    • Removing the financial performance halo from Fortune's most admired companies
    • Brown, B. and Perry, S. (1994). Removing the financial performance halo from Fortune's most admired companies. Academy of Management Journal, 37, 1347-1359.
    • (1994) Academy of Management Journal , vol.37 , pp. 1347-1359
    • Brown, B.1    Perry, S.2
  • 19
    • 29144525369 scopus 로고    scopus 로고
    • Identity, image, and reputation: An interdisciplinary framework and suggested terminology
    • Paper presented, Tampa, FL
    • Brown, T.J., Dacin, P.A., Pratt, M.G. and Whetten, D.A. (2005). Identity, image, and reputation: an interdisciplinary framework and suggested terminology. Paper presented at the Academy of Marketing Science Conference, Tampa, FL.
    • (2005) Academy of Marketing Science Conference
    • Brown, T.J.1    Dacin, P.A.2    Pratt, M.G.3    Whetten, D.A.4
  • 20
    • 85044919633 scopus 로고    scopus 로고
    • Tough talk and soothing speech: Managing reputations for being tough and for being good
    • Carter, S.M. and Deephouse, D.L. (1999). Tough talk and soothing speech: managing reputations for being tough and for being good. Corporate Reputation Review, 2(4), 308-332.
    • (1999) Corporate Reputation Review , vol.2 , Issue.4 , pp. 308-332
    • Carter, S.M.1    Deephouse, D.L.2
  • 21
    • 84986065191 scopus 로고    scopus 로고
    • Corporate reputation: Concept and measurement
    • Caruana, A. (1997). Corporate reputation: concept and measurement. Journal of Product & Brand Management, 6(2), 109-118.
    • (1997) Journal of Product & Brand Management , vol.6 , Issue.2 , pp. 109-118
    • Caruana, A.1
  • 22
    • 34249035793 scopus 로고    scopus 로고
    • Measuring corporate reputation: A case example
    • Caruana, A. and Chircop, S. (2000). Measuring corporate reputation: a case example. Corporate Reputation Review, 3(1), 43-57.
    • (2000) Corporate Reputation Review , vol.3 , Issue.1 , pp. 43-57
    • Caruana, A.1    Chircop, S.2
  • 23
    • 29144458823 scopus 로고    scopus 로고
    • Review of European journal of marketing, special edition: 'Corporate identity and corporate marketing'
    • Chun, R. (2001a). Review of European Journal of Marketing, special edition: 'Corporate Identity and Corporate Marketing'. Corporate Reputation Review, 4(3), 276-273.
    • (2001) Corporate Reputation Review , vol.4 , Issue.3 , pp. 276-1273
    • Chun, R.1
  • 25
    • 33644619127 scopus 로고    scopus 로고
    • The influence of corporate character on customers and employees: Exploring similarities and differences
    • (2006), Forthcoming
    • Chun, R. and Davies, G. (2006). The influence of corporate character on customers and employees: exploring similarities and differences. Journal of Academy of Marketing Science (JAMS), 34(2) (Spring) Forthcoming.
    • Journal of Academy of Marketing Science (JAMS) , vol.34 , Issue.2 SPRING
    • Chun, R.1    Davies, G.2
  • 26
    • 29144495478 scopus 로고    scopus 로고
    • Competitive reputations, multimarket competition and entry deterrence
    • June
    • Clark, B.H. and Montgomery, D.B. (1998). Competitive reputations, multimarket competition and entry deterrence. Journal of Strategic Marketing, 6(2), June.
    • (1998) Journal of Strategic Marketing , vol.6 , Issue.2
    • Clark, B.H.1    Montgomery, D.B.2
  • 27
    • 85053914885 scopus 로고    scopus 로고
    • Gaps between the internal and external perceptions of corporate brand
    • Davies, G. and Chun, R. (2002). Gaps between the internal and external perceptions of corporate brand. Corporate Reputation Review, 5(2/3), 144-158.
    • (2002) Corporate Reputation Review , vol.5 , Issue.2-3 , pp. 144-158
    • Davies, G.1    Chun, R.2
  • 28
    • 29144513610 scopus 로고    scopus 로고
    • The use of metaphor in the exploration of the brand concept
    • Davies, G. and Chun, R. (2003). The use of metaphor in the exploration of the brand concept. Journal of Marketing Management, 19(1/2), 45-71.
    • (2003) Journal of Marketing Management , vol.19 , Issue.1-2 , pp. 45-71
    • Davies, G.1    Chun, R.2
  • 29
    • 0347072485 scopus 로고    scopus 로고
    • Reputation management: Theory versus practice
    • Davies, G. and Miles, L. (1998). Reputation management: theory versus practice. Corporate Reputation Review, 2(1), 16-27.
    • (1998) Corporate Reputation Review , vol.2 , Issue.1 , pp. 16-27
    • Davies, G.1    Miles, L.2
  • 30
    • 29144523469 scopus 로고    scopus 로고
    • The personification metaphor as a measurement approach for corporate reputation
    • Davies, G., Chun, R., daSilva, R. and Roper, S. (2001). The personification metaphor as a measurement approach for corporate reputation. Corporate Reputation Review, 4(2), 113-127.
    • (2001) Corporate Reputation Review , vol.4 , Issue.2 , pp. 113-127
    • Davies, G.1    Chun, R.2    DaSilva, R.3    Roper, S.4
  • 32
    • 0000232999 scopus 로고    scopus 로고
    • Media reputation as a strategic resource: An integration of mass communication and resource-based theories
    • Deephouse, D.L. (2000). Media reputation as a strategic resource: an integration of mass communication and resource-based theories Journal of Management, 26(6), 1091-1112.
    • (2000) Journal of Management , vol.26 , Issue.6 , pp. 1091-1112
    • Deephouse, D.L.1
  • 33
    • 0001487639 scopus 로고
    • Organizational culture and marketing: Defining the research agenda
    • Deshpande, R. and Webster, FE. (1989). Organizational culture and marketing: defining the research agenda. Journal of Marketing, 53(January), 3-15.
    • (1989) Journal of Marketing , vol.53 , Issue.JANUARY , pp. 3-15
    • Deshpande, R.1    Webster, F.E.2
  • 35
    • 1642522669 scopus 로고
    • The relationship between corporate culture and corporate identity
    • Downey, S.M. (1986/87). The relationship between corporate culture and corporate identity. Public Relations Quarterly, Winter, 7-12.
    • (1986) Public Relations Quarterly , vol.WINTER , pp. 7-12
    • Downey, S.M.1
  • 37
    • 0012806946 scopus 로고
    • Understanding brand personality
    • Durgee, J.F. (1988). Understanding brand personality. Journal of Consumer Marketing, 5(3), 21-25.
    • (1988) Journal of Consumer Marketing , vol.5 , Issue.3 , pp. 21-25
    • Durgee, J.F.1
  • 38
    • 0000993641 scopus 로고
    • Keeping an eye on the mirror: Image and identity in organizational adaptation
    • Dutton, J.E. and Dukerich, J.M. (1991). Keeping an eye on the mirror: image and identity in organizational adaptation. Academy of Management Journal, 34(3), 517-554.
    • (1991) Academy of Management Journal , vol.34 , Issue.3 , pp. 517-554
    • Dutton, J.E.1    Dukerich, J.M.2
  • 40
    • 29144491331 scopus 로고
    • Ratner steps down as chairman
    • 11 January
    • Financial Times (1992). Ratner steps down as chairman, 11 January.
    • (1992) Financial Times
  • 41
    • 29144506809 scopus 로고    scopus 로고
    • FT survey: World's most respected companies
    • 15 December
    • Financial Times (2000). FT survey: World's most respected companies, 15 December.
    • (2000) Financial Times
  • 42
    • 29144480426 scopus 로고    scopus 로고
    • Lifetime's savings lost in a corporate scandal
    • 11 January
    • Financial Times (2002). Lifetime's savings lost in a corporate scandal, 11 January.
    • (2002) Financial Times
  • 43
    • 85054095223 scopus 로고    scopus 로고
    • Two way-mirroring: Identity and reputation when things go wrong
    • Fiol, C.M. and Kovoor-Misra, S. (1997). Two way-mirroring: identity and reputation when things go wrong. Corporate Reputation Review, 1(1/2), 147-151.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 147-151
    • Fiol, C.M.1    Kovoor-Misra, S.2
  • 47
    • 0000539567 scopus 로고
    • What's in a name? Reputation building and corporate strategy
    • Fombrun, C.J. and Shanley, M. (1990). What's in a name? Reputation building and corporate strategy. Academy of Management Journal, 33(2), 233-258.
    • (1990) Academy of Management Journal , vol.33 , Issue.2 , pp. 233-258
    • Fombrun, C.J.1    Shanley, M.2
  • 49
    • 0346198098 scopus 로고    scopus 로고
    • The reputation quotient: A multiple stakeholder measure of corporate reputation
    • Fombrun, C.J., Gardberg, N.A. and Sever, J.M. (2000). The reputation quotient: a multiple stakeholder measure of corporate reputation. Journal of Brand Management, 7(4), 241-255.
    • (2000) Journal of Brand Management , vol.7 , Issue.4 , pp. 241-255
    • Fombrun, C.J.1    Gardberg, N.A.2    Sever, J.M.3
  • 50
    • 29144505747 scopus 로고    scopus 로고
    • America's most admired companies
    • 21 February
    • Fortune (2000) America's most admired companies, 21 February, 42-44.
    • (2000) Fortune , pp. 42-44
  • 52
    • 0003031310 scopus 로고
    • The Fortune corporate 'reputation' index: Reputation for what?
    • Fryxell, G.F. and Wang, J. (1994). The Fortune corporate 'reputation' index: reputation for what? Journal of Management, 20(1), 1-14.
    • (1994) Journal of Management , vol.20 , Issue.1 , pp. 1-14
    • Fryxell, G.F.1    Wang, J.2
  • 53
    • 85015836907 scopus 로고    scopus 로고
    • Leveraging corporate equity
    • Gains-Ross, L. (1997). Leveraging corporate equity. Corporate Reputation Review, 1(1/2), 51-56.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 51-56
    • Gains-Ross, L.1
  • 54
    • 0030242119 scopus 로고    scopus 로고
    • Identity, image and issue interpretation: Sensemaking during strategic change in academia
    • Gioia, D.A. and Thomas, J.B. (1996). Identity, image and issue interpretation: sensemaking during strategic change in academia. Administrative Science Quarterly, 40, 370-403.
    • (1996) Administrative Science Quarterly , vol.40 , pp. 370-403
    • Gioia, D.A.1    Thomas, J.B.2
  • 55
    • 0034341647 scopus 로고    scopus 로고
    • Organizational identity, image, and adaptive instability
    • Gioia, D.A., Schultz, M. and Corley, K.G. (2000). Organizational identity, image, and adaptive instability. Academy of Management Review, 25(1), 63-81.
    • (2000) Academy of Management Review , vol.25 , Issue.1 , pp. 63-81
    • Gioia, D.A.1    Schultz, M.2    Corley, K.G.3
  • 56
    • 0003207482 scopus 로고
    • The effect of advertiser reputation and extremity of advertising claim on advertising effectiveness
    • Goldberg, M.E. and Hartwick, J. (1990). The effect of advertiser reputation and extremity of advertising claim on advertising effectiveness. Journal of Consumer Research, 17(September), 172-179.
    • (1990) Journal of Consumer Research , vol.17 , Issue.SEPTEMBER , pp. 172-179
    • Goldberg, M.E.1    Hartwick, J.2
  • 58
    • 0000802042 scopus 로고    scopus 로고
    • Managing corporate image and corporate reputation
    • Gray, E.R. and Balmer, J.M.T. (1998). Managing corporate image and corporate reputation. Long Range Planning, 31(5), 695-702.
    • (1998) Long Range Planning , vol.31 , Issue.5 , pp. 695-702
    • Gray, E.R.1    Balmer, J.M.T.2
  • 60
    • 0002667595 scopus 로고    scopus 로고
    • Customer-employee rapport in service relationship
    • Gremler, D.D. and Gwinner, K.P. (2000). Customer-employee rapport in service relationship. Journal of Service Research, 3(1), 82-104.
    • (2000) Journal of Service Research , vol.3 , Issue.1 , pp. 82-104
    • Gremler, D.D.1    Gwinner, K.P.2
  • 61
    • 84869571048 scopus 로고
    • A service quality model and its marketing implications
    • Grönroos, C. (1984). A service quality model and its marketing implications. European Journal of Marketing, 18, 36-44.
    • (1984) European Journal of Marketing , vol.18 , pp. 36-44
    • Grönroos, C.1
  • 62
    • 84989085762 scopus 로고
    • The strategic analysis of intangible resources
    • Hall, R. (1992). The strategic analysis of intangible resources. Strategic Management Journal, 13, 135-144.
    • (1992) Strategic Management Journal , vol.13 , pp. 135-144
    • Hall, R.1
  • 64
    • 0040409974 scopus 로고
    • Whatever happened to image
    • Hardy, K.G. (1970). Whatever happened to image. Business Quarterly, 35(Winter), 70-76.
    • (1970) Business Quarterly , vol.35 , Issue.WINTER , pp. 70-76
    • Hardy, K.G.1
  • 65
    • 3042998099 scopus 로고
    • The dynamics of organizational culture
    • Hatch, M.J. (1993). The dynamics of organizational culture. Academy of Management Review, 18(4), 657-693.
    • (1993) Academy of Management Review , vol.18 , Issue.4 , pp. 657-693
    • Hatch, M.J.1
  • 66
    • 85132071180 scopus 로고    scopus 로고
    • Relations between organizational culture, identity and image
    • Hatch, M.J. and Schultz, M. (1997). Relations between organizational culture, identity and image. European Journal of Marketing, 31(5/6), 356-365.
    • (1997) European Journal of Marketing , vol.31 , Issue.5-6 , pp. 356-365
    • Hatch, M.J.1    Schultz, M.2
  • 67
    • 0011875388 scopus 로고    scopus 로고
    • Scaling the tower of Babel: Relational differences between identity, image and culture in organizations
    • Larsen, M.H. (ed.), New York: Oxford University Press
    • Hatch, M.J. and Schultz, M. (2000). Scaling the tower of Babel: relational differences between identity, image and culture in organizations. In Larsen, M.H. (ed.), The Expressive Organization: Linking Identity, Image and Culture in Organizations. New York: Oxford University Press, pp. 12-35.
    • (2000) The Expressive Organization: Linking Identity, Image and Culture in Organizations , pp. 12-35
    • Hatch, M.J.1    Schultz, M.2
  • 68
    • 0035256463 scopus 로고    scopus 로고
    • Are the strategic stars aligned for your corporate brand?
    • Hatch, M.J. and Schultz, M. (2001). Are the strategic stars aligned for your corporate brand? Harvard Business Review, 79(2), 128-134.
    • (2001) Harvard Business Review , vol.79 , Issue.2 , pp. 128-134
    • Hatch, M.J.1    Schultz, M.2
  • 69
    • 24344437955 scopus 로고
    • Reliability of retail store images as measured by the staple scale
    • Hawkins, D.Y., Albaum, G. and Best, R. (1976-77). Reliability of retail store images as measured by the staple scale. Journal of Retailing, 52(Winter), 61-70.
    • (1976) Journal of Retailing , vol.52 , Issue.WINTER , pp. 61-70
    • Hawkins, D.Y.1    Albaum, G.2    Best, R.3
  • 74
    • 21144478550 scopus 로고
    • Conceptualizing, measuring, and managing customer-based brand equity
    • Keller, K.L. (1993). Conceptualizing, measuring, and managing customer-based brand equity. Journal of Marketing, 57(January), 1-22.
    • (1993) Journal of Marketing , vol.57 , Issue.JANUARY , pp. 1-22
    • Keller, K.L.1
  • 77
    • 85053861067 scopus 로고    scopus 로고
    • Corporate level marketing: The impact of credibility marketing on brand extensions
    • Keller, K.L. and Aaker, D.A. (1998). Corporate level marketing: the impact of credibility marketing on brand extensions. Corporate Reputation Review, 1(4), 356-378.
    • (1998) Corporate Reputation Review , vol.1 , Issue.4 , pp. 356-378
    • Keller, K.L.1    Aaker, D.A.2
  • 78
    • 33745824503 scopus 로고
    • Nurturing corporate image: Total communication or ego trip
    • Kennedy, S.H. (1977). Nurturing corporate image: total communication or ego trip. European Journal of Marketing, 31(1), 120-164.
    • (1977) European Journal of Marketing , vol.31 , Issue.1 , pp. 120-164
    • Kennedy, S.H.1
  • 80
    • 0002253768 scopus 로고
    • Brand-building in the 1990s
    • King, S. (1991). Brand-building in the 1990s. Journal of Marketing Management, 7(1), 3-13.
    • (1991) Journal of Marketing Management , vol.7 , Issue.1 , pp. 3-13
    • King, S.1
  • 82
    • 0001794383 scopus 로고    scopus 로고
    • Reaching and changing frontline employees
    • Larkin, T.J. and Larkin, S. (1996). Reaching and changing frontline employees. Harvard Business Review, May-June, 95-107.
    • (1996) Harvard Business Review , vol.MAY-JUNE , pp. 95-107
    • Larkin, T.J.1    Larkin, S.2
  • 83
    • 0030539491 scopus 로고    scopus 로고
    • Cues used by customers evaluating corporate image in service firms: An empirical study in financial institution
    • LeBranc, G. and Nguyen, N. (1996). Cues used by customers evaluating corporate image in service firms: an empirical study in financial institution. International Journal of Service Industry Management, 7(2), 44-56.
    • (1996) International Journal of Service Industry Management , vol.7 , Issue.2 , pp. 44-56
    • LeBranc, G.1    Nguyen, N.2
  • 85
    • 79959405440 scopus 로고    scopus 로고
    • Employee satisfaction, customer loyalty and financial performance: An empirical examination of the service profit chain in retail banking
    • Loveman, G.W. (1998). Employee satisfaction, customer loyalty and financial performance: an empirical examination of the service profit chain in retail banking. Journal of Service Research, 1(1), 18-31.
    • (1998) Journal of Service Research , vol.1 , Issue.1 , pp. 18-31
    • Loveman, G.W.1
  • 86
    • 0002233846 scopus 로고
    • Dramatism and the theatrical metaphors; really playing at critical distances
    • Morgan, G. (ed.). Beverly Hills, CA: Sage
    • Manham, I.L. and Overington, M.A. (1983). Dramatism and the theatrical metaphors; really playing at critical distances. In Morgan, G. (ed.), Beyond Method: Social Research Strategies. Beverly Hills, CA: Sage.
    • (1983) Beyond Method: Social Research Strategies
    • Manham, I.L.1    Overington, M.A.2
  • 88
    • 84986090703 scopus 로고    scopus 로고
    • Towards a framework for managing corporate identity
    • Markwick, N. and Fill, C. (1997). Towards a framework for managing corporate identity. European Journal of Marketing, 31(5/6), 396-409.
    • (1997) European Journal of Marketing , vol.31 , Issue.5-6 , pp. 396-409
    • Markwick, N.1    Fill, C.2
  • 89
    • 0001836426 scopus 로고
    • The personality of the retail store
    • Martineau, P. (1958). The personality of the retail store. Harvard Business Review, 36(January-February), 24-36.
    • (1958) Harvard Business Review , vol.36 , Issue.JANUARY-FEBRUARY , pp. 24-36
    • Martineau, P.1
  • 90
    • 0001200270 scopus 로고
    • Corporate social responsibility and firm financial performance
    • McGuire, J.B., Sundgren, A. and Schneeweis, T. (1988). Corporate social responsibility and firm financial performance. Academy of Management Journal, 31(4), 854-872.
    • (1988) Academy of Management Journal , vol.31 , Issue.4 , pp. 854-872
    • McGuire, J.B.1    Sundgren, A.2    Schneeweis, T.3
  • 91
    • 1642563623 scopus 로고    scopus 로고
    • Defining the corporate identity construct
    • Melewar, T.C. and Jenkins, E. (2002). Defining the corporate identity construct. Corporate Reputation Review, 5(1), 76-90.
    • (2002) Corporate Reputation Review , vol.5 , Issue.1 , pp. 76-90
    • Melewar, T.C.1    Jenkins, E.2
  • 92
    • 0344043425 scopus 로고
    • Alternative semantic scaling formats for measuring store image: An evaluation
    • Menezes, D. and Elbert, N.F. (1979). Alternative semantic scaling formats for measuring store image: an evaluation. Journal of Marketing Research, February, 80-87
    • (1979) Journal of Marketing Research , vol.FEBRUARY , pp. 80-87
    • Menezes, D.1    Elbert, N.F.2
  • 93
    • 0002872651 scopus 로고
    • Causes of employee turnover: A test of the Mobley, Griffeth, Hand and Meglino model
    • Michaels, C.E. and Spector, P.E. (1982). Causes of employee turnover: a test of the Mobley, Griffeth, Hand and Meglino model. Journal of Applied Psychology, 67(1), 53-59.
    • (1982) Journal of Applied Psychology , vol.67 , Issue.1 , pp. 53-59
    • Michaels, C.E.1    Spector, P.E.2
  • 95
    • 29144501074 scopus 로고
    • The relationship of corporate image to product behavior
    • Neadle, D. (1964). The relationship of corporate image to product behavior. Public Opinion Quarterly, 28, 293-302.
    • (1964) Public Opinion Quarterly , vol.28 , pp. 293-302
    • Neadle, D.1
  • 99
    • 0039225546 scopus 로고
    • Corporate image research in brewing industry of from red revolution to country goodness in ten years
    • Pharoah, N. (1982). Corporate image research in brewing industry of from red revolution to country goodness in ten years. Journal of the Market Research Society, 24(3), 240-256.
    • (1982) Journal of the Market Research Society , vol.24 , Issue.3 , pp. 240-256
    • Pharoah, N.1
  • 100
    • 85054091130 scopus 로고    scopus 로고
    • Corporate reputation and external affairs management
    • Post, J.E. and Griffin, J.J. (1997). Corporate reputation and external affairs management. Corporate Reputation Review, 1(1/2), 165-171.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 165-171
    • Post, J.E.1    Griffin, J.J.2
  • 102
    • 0002538442 scopus 로고    scopus 로고
    • The eye of the beholder: The role of corporate reputation in defining organizational identity
    • Whetten, D.A. and Godfrey, P.C. (eds). Thousand Oaks, CA: Sage
    • Rindova, V.P. and Fombrun, C.J. (1998). The eye of the beholder: the role of corporate reputation in defining organizational identity. In Whetten, D.A. and Godfrey, P.C. (eds), Identity in Organizations: Building Theory Through Conversations. Thousand Oaks, CA: Sage, pp. 62-66.
    • (1998) Identity in Organizations: Building Theory Through Conversations , pp. 62-66
    • Rindova, V.P.1    Fombrun, C.J.2
  • 103
    • 84928589768 scopus 로고    scopus 로고
    • The value of a firm's corporate reputation: How reputation helps and sustain superior profitability
    • Robert, P.W. and Dowling, G.R. (1997). The value of a firm's corporate reputation: how reputation helps and sustain superior profitability. Corporate Reputation Review, 1(1/2), 72-76.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 72-76
    • Robert, P.W.1    Dowling, G.R.2
  • 105
    • 8644239882 scopus 로고    scopus 로고
    • When do customer contact employees satisfy customers?
    • Sergeant, A. and Frenkel, S. (2000). When do customer contact employees satisfy customers? Journal of Service Research, 3(1), 18-34.
    • (2000) Journal of Service Research , vol.3 , Issue.1 , pp. 18-34
    • Sergeant, A.1    Frenkel, S.2
  • 106
    • 0002649591 scopus 로고
    • Warranty and other extrinsic cue effects on consumers risk perceptions
    • Shimp, T.A. and O'Bearden, W. (1982). Warranty and other extrinsic cue effects on consumers risk perceptions. Journal of Consumer Research, 9(June), 38-46.
    • (1982) Journal of Consumer Research , vol.9 , Issue.JUNE , pp. 38-46
    • Shimp, T.A.1    O'Bearden, W.2
  • 107
    • 0000472274 scopus 로고
    • Concepts of culture and organizational analysis
    • Smircich, L. (1983). Concepts of culture and organizational analysis. Administrative Science Quarterly, 28, 339-358.
    • (1983) Administrative Science Quarterly , vol.28 , pp. 339-358
    • Smircich, L.1
  • 108
    • 0002288722 scopus 로고    scopus 로고
    • Corporate reputation: A function of relative size of financial performance?
    • Sobol, M.G. and Farrelly, G. (1998). Corporate reputation: a function of relative size of financial performance? Review of Business and Economic Research, 12(1), 45-59.
    • (1998) Review of Business and Economic Research , vol.12 , Issue.1 , pp. 45-59
    • Sobol, M.G.1    Farrelly, G.2
  • 111
    • 84965853397 scopus 로고
    • Discourse and the projection of corporate culture: The mission statement
    • Swales, J.M. and Roger, P.S. (1995). Discourse and the projection of corporate culture: the mission statement. Discourse and Society, 6(2), 223-242.
    • (1995) Discourse and Society , vol.6 , Issue.2 , pp. 223-242
    • Swales, J.M.1    Roger, P.S.2
  • 112
    • 84878429431 scopus 로고    scopus 로고
    • Deriving an operational measure of corporate identity
    • Van Rekom, J. (1997). Deriving an operational measure of corporate identity. European Journal of Marketing, 31(5/6), 410-422.
    • (1997) European Journal of Marketing , vol.31 , Issue.5-6 , pp. 410-422
    • Van Rekom, J.1
  • 114
    • 0039402046 scopus 로고    scopus 로고
    • Corporate reputation and the stock market
    • Vergin, R.C. and Qoronfleh, M.W. (1998). Corporate reputation and the stock market. Business Horizon, 41, 19-26.
    • (1998) Business Horizon , vol.41 , pp. 19-26
    • Vergin, R.C.1    Qoronfleh, M.W.2
  • 115
    • 84989026819 scopus 로고
    • Reputation and corporate strategy: A review of recent theory and applications
    • Weigelt, K. and Camerer, C. (1988). Reputation and corporate strategy: a review of recent theory and applications. Strategic Management Journal, 9, 443-454.
    • (1988) Strategic Management Journal , vol.9 , pp. 443-454
    • Weigelt, K.1    Camerer, C.2
  • 116
    • 0033410389 scopus 로고    scopus 로고
    • Reputation management as a motivation for sales structure decisions
    • Weiss, A.M., Anderson, E. and Maclnnis, D.J. (1999). Reputation management as a motivation for sales structure decisions. Journal of Marketing, 63, 74-89.
    • (1999) Journal of Marketing , vol.63 , pp. 74-89
    • Weiss, A.M.1    Anderson, E.2    Maclnnis, D.J.3
  • 117
    • 0039018292 scopus 로고    scopus 로고
    • Theory development and the study of corporate reputation
    • Whetten, D. (1997). Theory development and the study of corporate reputation. Corporate Reputation Review, 1(1/2), 26-34.
    • (1997) Corporate Reputation Review , vol.1 , Issue.1-2 , pp. 26-34
    • Whetten, D.1
  • 118
    • 84992828599 scopus 로고    scopus 로고
    • A social actor conception of organizational identity and its implications for the study of organizational reputation
    • Whetten, D. and Mackey, A. (2002). A social actor conception of organizational identity and its implications for the study of organizational reputation. Business & Society, 41(4), 393-414.
    • (2002) Business & Society , vol.41 , Issue.4 , pp. 393-414
    • Whetten, D.1    Mackey, A.2
  • 119
    • 29144463073 scopus 로고    scopus 로고
    • The right stuff: Survey on corporate reputation
    • Winkleman, M. (1999). The right stuff: survey on corporate reputation. Chief Executive (U.S.), 143(April), 80-81.
    • (1999) Chief Executive (U.S.) , vol.143 , Issue.APRIL , pp. 80-81
    • Winkleman, M.1
  • 120
    • 0039817411 scopus 로고
    • The effect of brand advertising on company image: Implications for corporate advertising
    • April/May
    • Winters, L.C. (1986). The effect of brand advertising on company image: implications for corporate advertising. Journal of Advertising Research, 26, April/May.
    • (1986) Journal of Advertising Research , vol.26
    • Winters, L.C.1
  • 121
    • 26944475500 scopus 로고
    • Corporate image research
    • Worcester, R. (ed.). London: McGraw Hill
    • Worcester, R. (1972). Corporate image research. In Worcester, R. (ed.), Consumer Market Research Handbook. London: McGraw Hill, pp. 505-518.
    • (1972) Consumer Market Research Handbook , pp. 505-518
    • Worcester, R.1
  • 122
    • 0010150737 scopus 로고
    • The effects of information and company reputation on intensions to buy a business service?
    • Yoon, E.H., Guffey, J. and Kijewski, V. (1993). The effects of information and company reputation on intensions to buy a business service? Journal of Business Research, 27(3), 215-228.
    • (1993) Journal of Business Research , vol.27 , Issue.3 , pp. 215-228
    • Yoon, E.H.1    Guffey, J.2    Kijewski, V.3
  • 123
    • 23044518118 scopus 로고    scopus 로고
    • Service quality, profitability, and the economic worth of customers: What we know and what we need to learn
    • Zeithaml, V. (2000). Service quality, profitability, and the economic worth of customers: what we know and what we need to learn. Journal of the Academy of Marketing Science, 28(1), 67-85.
    • (2000) Journal of the Academy of Marketing Science , vol.28 , Issue.1 , pp. 67-85
    • Zeithaml, V.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.