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Volumn 8, Issue 3, 2005, Pages 198-213
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The Reputational Failure of Financial Success: The ‘Bottom Line Backlash’ Effect
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Author keywords
advertising; brand; communications; corporate branding; corporate reputation; e communication; financial performance; Harris Fombrun Reputation Quotient; identity; image; intangibles; philanthropy; positioning; reputation; reputation structure; social responsibility; stakeholder; stakeholders
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Indexed keywords
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EID: 68049111024
PISSN: 13633589
EISSN: 14791889
Source Type: Journal
DOI: 10.1057/palgrave.crr.1540250 Document Type: Article |
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Times cited : (20)
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References (0)
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