Corporate reputation: Disentangling the effects on financial performance

European Journal of Marketing

Volumn 39, Issue 7-8, 2005, Pages 838-854

  Eberl, Markus ^a   Schwaiger, Manfred ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Business performance; Corporate image; Germany; Stock markets

Indexed keywords

EID: 21244460433     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560510601798     Document Type: Review

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