Reputation and Organizational Efficiency: A Data Envelopment Analysis Study

Corporate Reputation Review

Volumn 8, Issue 1, 2005, Pages 45-58

  Brønn, Carl ^a   Brønn, Peggy Simcic ^b  

^a NORWEGIAN UNIVERSITY OF LIFE SCIENCES   (Norway)

^b BI NORWEGIAN BUSINESS SCHOOL   (Norway)

Author keywords

advertising; brand; communications; corporate branding; DEA; e communication; identity; image; intangible resources; intangibles; measurement; organizational efficiency; philanthropy; positioning; reputation; stakeholder

Indexed keywords

EID: 67349158766     PISSN: 13633589     EISSN: 14791889     Source Type: Journal    
DOI: 10.1057/palgrave.crr.1540238     Document Type: Article

References (0)