The value/relevance of corporate reputation during the financial crisis

Journal of Product & Brand Management

Volumn 19, Issue 6, 2010, Pages 389-400

  Raithel, Sascha ^a   Wilczynski, Petra ^a   Schloderer, Matthias P ^a   Schwaiger, Manfred ^a  

^a UNIVERSITY OF MUNICH   (Germany)

Author keywords

Corporate image; Economic fluctuations; Financial performance; Stakeholders

Indexed keywords

EID: 77957302032     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610421011085703     Document Type: Article

References (54)

1. Balmer, J.M. (2002), “Managing the multiple identities of the corporation”, California Management Review, Vol. 44 No. 3, pp. 72-86.
2. Beatty, R.P. and Ritter, J.R. (1986), “Investment banking, reputation, and underpricing of initial public offerings”, Journal of Financial Economics, Vol. 15 Nos 1 / 2, pp. 213-232.
3. Brown, T.J., Dacin, P.A., Pratt, M.G. and Whetten, D.A. (2006), “Identity, intended image, construed image, and reputation: an interdisciplinary framework and suggested terminology”, Journal of the Academy of Marketing Science, Vol. 34 No. 2, pp. 99-106.
4. Caminiti, S. (1992), “The payoff from a good reputation”, Fortune, Vol. 125 No. 3, pp. 49-53.
5. Caruana, A. (1997), “Corporate reputation: concept and measurement”, Journal of Product & Brand Management, Vol. 6 No. 2, pp. 109-118.
6. Dowling, G.R. (2006), “How good corporate reputations create corporate value”, Corporate Reputation Review, Vol. 9 No. 2, pp. 134-143.
7. Dunbar, R. and Schwalbach, J. (2002), “Corporate reputation and performance in Germany”, Corporate Reputation Review, Vol. 3 No. 2, pp. 115-123.
8. Eberl, M. (2009), “An application of PLS in multi-group analysis: the need for differentiated corporate-level marketing in the mobile communications industry”, in Ed. Esposito Vinzi, V., Ed. Chin, W.W., Ed. Henseler, J. and Ed. Wang, H. (Eds), Handbook of Partial Least Squares: Concepts, Methods and Applications in Marketing and Related Fields, Springer, Berlin.
9. Eberl, M. and Schwaiger, M. (2005), “Corporate reputation: disentangling the effects on financial performance”, European Journal of Marketing, Vol. 39 Nos 7 / 8, pp. 838-854.
10. Eeckhout, J. and Jovanovic, B. (2002), “Knowledge spillovers and inequality”, American Economic Review, Vol. 92 No. 5, pp. 1290-307.
11. European Centre for Reputation Studies (2010), available at: www.reputation-centre.org (accessed 10 April 2010).
12. Fama, E.F. (1970), “Efficient capital markets: a review of theory and empirical work”, Journal of Finance, Vol. 25 No. 2, pp. 383-417.
13. Fishbein, M. and Ajzen, I. (1975), Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research, Addison-Wesley, Reading, MA.
14. Fombrun, C.J. (1996), Reputation. Realizing Value from the Corporate Image!, Harvard Business School Press, Boston, MA.
15. Fombrun, C.J. and Shanley, M. (1990), “What's in a name? Reputation building and corporate strategy”, Academy of Management Journal, Vol. 33 No. 2, pp. 233-258.
16. Fombrun, C.J., Gardberg, N.A. and Sever, J.M. (2000), “The Reputation Quotient RM: a multi-stakeholder measure of corporate reputation”, Journal of Brand Management, Vol. 7 No. 4, pp. 241-255.
17. Frooman, J. (1999), “Stakeholder influence strategies”, Academy of Management Review, Vol. 24 No. 2, pp. 191-205.
18. Fryxell, G.E. and Wang, J. (1994), “The Fortune Corporate Reputation Index: reputation for what?”, Journal of Management, Vol. 20 No. 1, pp. 1-13.
19. Greene, W.H. (2008), Econometric Analysis, 6th ed., Pearson Prentice-Hall, Upper Saddle River, NJ.
20. Greyser, S.A. (2009), “Corporate brand reputation and brand crisis management”, Management Decision, Vol. 47 No. 4, pp. 590-602.
21. Hair, J.F., Black, W.C., Babin, B.J., Anderson, R.E. and Tatham, R.L. (2006), Multivariate Data Analysis, 6th ed., Pearson Prentice-Hall, Upper Saddle River, NJ.
22. Hall, R. (1992), “The strategic analysis of intangible resources”, Strategic Management Journal, Vol. 13 No. 2, pp. 135-144.
23. Hall, R. (1993), “A framework linking intangible resources and capabilities to sustainable competitive advantage”, Strategic Management Journal, Vol. 14 No. 8, pp. 607-618.
24. Hunt, S.D. and Morgan, R.M. (1995), “The comparative advantage theory of competition”, Journal of Marketing, Vol. 59 No. 2, pp. 1-15.
25. Hutton, C. (1986), “America's most admired corporations”, Fortune, Vol. 113 No. 1, pp. 16-22.
26. Jones, G.H., Jones, B.H. and Little, P. (2000), “Reputation as reservoir: buffering against loss in times of economic crisis”, Corporate Reputation Review, Vol. 3 No. 1, pp. 21-29.
27. Klein, B. and Leffler, K.B. (1981), “The role of market forces in assuring contractual performance”, Journal of Political Economy, Vol. 89 No. 4, pp. 615-641.
28. Lafferty, B.A. and Goldsmith, R.E. (1999), “Corporate credibility's role in consumers' attitudes and purchase intentions when a high versus a low credibility endorser is used in the ad”, Journal of Business Research, Vol. 44 No. 2, pp. 109-116.
29. Luchs, C., Stuebs, M. and Sun, L. (2009), “Corporate reputation and earnings quality”, Journal of Applied Business Research, Vol. 25 No. 4, pp. 47-54.
30. Mc Guire, J.B., Schneeweis, T. and Branch, B. (1990), “Perceptions of firm quality: a cause or result of firm performance?”, Journal of Management, Vol. 16 No. 1, pp. 167-180.
31. Maddala, G.S. (2001), Introduction to Econometrics, 3rd ed., Wiley, Chichester.
32. Mizik, N. and Jacobson, R. (2003), “Trading off between value creation and value appropriation: the financial implications of shifts in strategic emphasis”, Journal of Marketing, Vol. 67 No. 1, pp. 63-76.
33. Mizik, N. and Jacobson, R. (2009), “Financial markets research in marketing (Commentaries and rejoinder to ‘Marketing and firm value: metrics, methods, findings, and future directions’)”, Journal of Marketing Research, Vol. 46 No. 3, pp. 320-4.
34. Podolny, J.M. (2009), “The buck stops (and starts) at business school”, Harvard Business Review, Vol. 87 No. 6, pp. 62-67.
35. Roberts, P.W. and Dowling, G.R. (2002), “Corporate reputation and sustained superior financial performance”, Strategic Management Journal, Vol. 23 No. 12, pp. 1077-94.
36. Rose, C. and Thomson, S. (2004), “The impact of corporate reputation on performance: some Danish evidence”, European Management Journal, Vol. 22 No. 2, pp. 201-210.
37. Sarstedt, M. (2009), “Reputation management in times of crisis”, Journal of Brand Management, Vol. 16 No. 6, pp. 499-503.
38. Sarstedt, M. and Schloderer, M.P. (2009), “Developing a measurement approach for reputation of non-profit organizations”, International Journal of Nonprofit and Voluntary Sector Marketing, available at: www3.interscience.wiley.com/cgi-bin/fulltext/123188930/PDFSTART?CRETRY=1&SRETRY=0 (accessed 10 April 2010).
39. Sarstedt, M., Ringle, C.M., Schloderer, M.P. and Schwaiger, M. (2008), “Accounting for unobserved heterogeneity in the analysis of antecedents and consequences of corporate reputation: an application of FIMIX-PLS”, Proceedings of the 37th Annual Conference of the European Marketing Academy (EMAC), Brighton, cd-rom, available at: www.imm.bwl.uni-muenchen.de/dateien/7_publikationen/msa-pdf/emac2008__download.pdf (accessed 10 April 2010).
40. Schloderer, M.P., Raithel, S., Wilczynski, P. and Schwaiger, M. (2009), “Corporate reputation in the recruiting market – effects on the willingness to apply and on salary premiums”, Proceedings of the 5th International Conference of the Academy of Marketing's Brand, Identity and Corporate Reputation SIG, Cambridge, p. 9.
41. Schwaiger, M. (2004), “Components and parameters of corporate reputation – an empirical study”, Schmalenbach Business Review, Vol. 56 No. 1, pp. 46-71.
42. Schwaiger, M., Raithel, S. and Schloderer, M.P. (2009), “Recognition or rejection – how a company's reputation influences stakeholder behaviour”, in Ed. Klewes, J. and Ed. Wreschniok, R. (Eds), Reputation Capital: Building and Maintaining Trust in the 21st Century, Springer, Berlin, pp. 39-55.
43. Shapiro, C. (1983), “Premium for high quality products as returns to reputations”, Quarterly Journal of Economics, Vol. 98 No. 4, pp. 659-679.
44. Sobol, M.G., Farrelly, G.E. and Taper, J. (1992), Shaping the Corporate Image: An Analytical Guide for Executive Decision Makers, Quorum Books, New York, NY.
45. Srinivasan, S. and Hanssens, D.M. (2009), “Marketing and firm value: metrics, methods, findings, and future directions”, Journal of Marketing Research, Vol. 46 No. 3, pp. 293-312.
46. Vuong, Q.H. (1989), “Likelihood ratio tests for model selection and non-nested hypotheses”, Econometrica, Vol. 57 No. 2, pp. 307-333.
47. Walker, K. (2010), “A systematic review of the corporate reputation review literature: definition, measurement, and theory”, Corporate Reputation Review, Vol. 12 No. 4, pp. 357-387.
48. Walsh, G. and Beatty, S.E. (2007), “Customer-based corporate reputation of a service firm: scale development and validation”, Journal of the Academy of Marketing Science, Vol. 35 No. 1, pp. 127-143.
49. Wang, J. and Lee, A.Y. (2006), “The role of regulatory focus in preference construction”, Journal of Marketing Research, Vol. 43 No. 1, pp. 28-38.
50. Weiss, A.M., Anderson, E. and Mac Innis, D.J. (1999), “Reputation management as a motivation for sales structure decisions”, Journal of Marketing, Vol. 63 No. 4, pp. 74-89.
51. Wilczynski, P., Sarstedt, M. and Melewar, T.C. (2009), “A comparison of selected reputation measures' convergent and criterion validity”, Proceedings of the 2009 Annual Conference of the Academy of Marketing Science, Baltimore, MD, p. 23.
52. Yoon, E., Guffey, H.J. and Kijewski, V. (1993), “The effects of information and company reputation on intentions to buy a business service”, Journal of Business Research, Vol. 27 No. 3, pp. 215-228.
53. Zhang, Y. and Schwaiger, M. (2009), “An empirical research of corporate reputation in China”, Proceedings of the American Academy of Advertising 2009 Asian-Pacific Conference, Beijing, Vol. 2009.
54. Zyglidopoulos, S.C. (2001), “The impact of accidents on firms' reputation for social performance”, Business & Society, Vol. 40 No. 4, pp. 416-441.