The customer-based corporate reputation scale: Replication and short form

Journal of Business Research

Volumn 62, Issue 10, 2009, Pages 924-930

  Walsh, Gianfranco ^a   Beatty, Sharon E ^b   Shiu, Edward M K ^c  

^a University of Koblenz   (Germany)

^b UNIVERSITY OF ALABAMA   (United States)

^c UNIVERSITY OF STRATHCLYDE   (United Kingdom)

Author keywords

Customer based corporate reputation; Measurement invariance; Replication; Short scale

Indexed keywords

EID: 67649535223     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2007.11.018     Document Type: Article

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