Investigating mediators between corporate reputation and customer citizenship behaviors

Journal of Business Research

Volumn 64, Issue 1, 2011, Pages 39-44

  Bartikowski, Boris ^a   Walsh, Gianfranco ^b  

^a KEDGE BUSINESS SCHOOL   (France)

^b University Koblenz Landau ^*  (Germany)

Author keywords

Commitment; Customer citizenship behavior; Customer based corporate reputation; Loyalty; Multiple mediation

Indexed keywords

EID: 78449255285     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.018     Document Type: Article

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