The company and the product: Corporate associations and consumer product responses

Journal of Marketing

Volumn 61, Issue 1, 1997, Pages 68-84

  Brown, Tom J ^a   Dacin, Peter A ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031541045     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252190     Document Type: Article

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