Trust and customer willingness to provide information in database-driven relationship marketing

Journal of Interactive Marketing

Volumn 16, Issue 3, 2002, Pages 2-16

  Schoenbachler, Denise D ^a   Gordon, Geoffrey L ^a  

^a NORTHERN ILLINOIS UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0042919561     PISSN: 10949968     EISSN: None     Source Type: Journal    
DOI: 10.1002/dir.10033     Document Type: Article

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