메뉴 건너뛰기




Volumn 38, Issue 2, 1999, Pages 127-133

Heavy users of travel agents: A segmentation analysis of vacation travelers

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0000228668     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/004728759903800205     Document Type: Article
Times cited : (57)

References (41)
  • 1
    • 10144237556 scopus 로고
    • Asia Goes on Holiday
    • May 20
    • "Asia Goes on Holiday." (1995). The Economist, May 20, pp. 57-58.
    • (1995) The Economist , pp. 57-58
  • 2
    • 0002828975 scopus 로고
    • Approaches to Market Segmentation Analysis
    • Assael, Henry, and A. Marvin Roscoe, Jr. (1976). "Approaches to Market Segmentation Analysis." Journal of Marketing, 40 (October): 67-80.
    • (1976) Journal of Marketing , vol.40 , Issue.OCTOBER , pp. 67-80
    • Assael, H.1    Roscoe Jr., A.M.2
  • 4
    • 85037448049 scopus 로고    scopus 로고
    • Internet Gaining on Agents for Making Vacation Plans
    • Bly, Laura (1997). "Internet Gaining on Agents for Making Vacation Plans." USA Today International (Asian) Edition, p. 8A.
    • (1997) USA Today International (Asian) Edition
    • Bly, L.1
  • 5
    • 79959426427 scopus 로고
    • Buying Power More Important Than Higher Pay
    • [Singapore], March 3
    • "Buying Power More Important Than Higher Pay." (1995). Straits Times [Singapore], March 3.
    • (1995) Straits Times
  • 7
    • 0000431878 scopus 로고
    • Assessment of the Psychometric Properties of the Opinion Leadership Scale
    • Childers, Terry L. (1986). "Assessment of the Psychometric Properties of the Opinion Leadership Scale." Journal of Marketing Research, 23 (May): 184-88.
    • (1986) Journal of Marketing Research , vol.23 , Issue.MAY , pp. 184-188
    • Childers, T.L.1
  • 9
    • 3743067767 scopus 로고
    • A Search for Constants: The 'Heavy User' Revisited!
    • Spring
    • Cook, Victor J., Jr., and William A. Mindak (1984). "A Search for Constants: The 'Heavy User' Revisited!" Journal of Consumer Marketing, 1 (Spring): 79-81.
    • (1984) Journal of Consumer Marketing , vol.1 , pp. 79-81
    • Cook Jr., V.J.1    Mindak, W.A.2
  • 13
    • 0003060407 scopus 로고
    • The Death and Rebirth of the Salesman
    • July 25
    • Fierman, Jaclyn (1994). "The Death and Rebirth of the Salesman." Fortune, July 25, pp. 80-91.
    • (1994) Fortune , pp. 80-91
    • Fierman, J.1
  • 14
    • 0002556959 scopus 로고
    • Identifying Innovators in Consumer Service Markets
    • Flynn, Leisa R., and Ronald E. Goldsmith (1993). "Identifying Innovators in Consumer Service Markets." The Service Industries Journal, 13 (3): 97-109.
    • (1993) The Service Industries Journal , vol.13 , Issue.3 , pp. 97-109
    • Flynn, L.R.1    Goldsmith, R.E.2
  • 15
    • 0033195950 scopus 로고    scopus 로고
    • A Short, Reliable Measure of Subjective Knowledge
    • Forthcoming
    • _ (1999). "A Short, Reliable Measure of Subjective Knowledge." Journal of Business Research, 46 (1). Forthcoming.
    • (1999) Journal of Business Research , vol.46 , Issue.1
  • 18
    • 85037466935 scopus 로고    scopus 로고
    • Panel Expects Internet to Have Profound Effect on Marketing
    • March 31
    • Golden, Fran (1997). "Panel Expects Internet to Have Profound Effect on Marketing." Travel Weekly, March 31, p. 10.
    • (1997) Travel Weekly , pp. 10
    • Golden, F.1
  • 19
    • 0002506234 scopus 로고
    • Measuring Product Category Involvement: A Multitrait-Multimethod Study
    • Goldsmith, Ronald E., and Jannelle Emmert (1991). "Measuring Product Category Involvement: A Multitrait-Multimethod Study." Journal of Business Research, 23: 363-71.
    • (1991) Journal of Business Research , vol.23 , pp. 363-371
    • Goldsmith, R.E.1    Emmert, J.2
  • 20
    • 84965485417 scopus 로고
    • An Empirical Study of Heavy Users of Travel Agencies
    • Goldsmith, Ronald E., Leisa R. Flynn, and M. Bonn (1994). "An Empirical Study of Heavy Users of Travel Agencies." Journal of Travel Research, 33 (2): 38-43.
    • (1994) Journal of Travel Research , vol.33 , Issue.2 , pp. 38-43
    • Goldsmith, R.E.1    Flynn, L.R.2    Bonn, M.3
  • 25
    • 0003136429 scopus 로고
    • Overlap of Opinion Leadership across Consumer Product Categories
    • King, Charles W., and John O. Summers (1970). "Overlap of Opinion Leadership across Consumer Product Categories." Journal of Marketing Research, 7 (February): 43-50.
    • (1970) Journal of Marketing Research , vol.7 , Issue.FEBRUARY , pp. 43-50
    • King, C.W.1    Summers, J.O.2
  • 29
    • 85037473485 scopus 로고    scopus 로고
    • The Honest Truth Is, It's Grim in Singapore
    • June 20-26
    • Lye, Vera (1997). "The Honest Truth Is, It's Grim in Singapore." Travel Asia, June 20-26, p. 14.
    • (1997) Travel Asia , pp. 14
    • Lye, V.1
  • 30
    • 10144255552 scopus 로고
    • Report issued to NATAS Membership, June, Singapore
    • National Association of Travel Agents Singapore (NATAS) (1994). Report on Industry Review and Analysis. Report issued to NATAS Membership, June, Singapore.
    • (1994) Report on Industry Review and Analysis
  • 33
    • 34547709456 scopus 로고
    • Sunderland, UK: The Centre for Travel and Tourism in Association with Business Education Publishers
    • Renshaw, Michael Bottomly (1992). The Travel Agent. Sunderland, UK: The Centre for Travel and Tourism in Association with Business Education Publishers.
    • (1992) The Travel Agent
    • Renshaw, M.B.1
  • 36
    • 10144252121 scopus 로고    scopus 로고
    • Marketing: It's about Getting the Clients and Keeping Them
    • February 2
    • Stalbaum, Bob (1998). "Marketing: It's about Getting the Clients and Keeping Them." Travel Weekly, February 2, p. 18.
    • (1998) Travel Weekly , pp. 18
    • Stalbaum, B.1
  • 37
    • 0004206274 scopus 로고    scopus 로고
    • Advertising in Singapore
    • edited by K. T. Frith. Ames: Iowa State University Press
    • Stravens, F. (1996). "Advertising in Singapore." In Advertising in Asia, Communication, Culture and Consumption, edited by K. T. Frith. Ames: Iowa State University Press, pp. 273-91.
    • (1996) Advertising in Asia, Communication, Culture and Consumption , pp. 273-291
    • Stravens, F.1
  • 39
    • 0001834042 scopus 로고
    • How Important to Marketing Strategy Is the 'Heavy User?'
    • Twedt, Dik W. (1964). "How Important to Marketing Strategy Is the 'Heavy User?'" Journal of Marketing, 28 (January): 71-72.
    • (1964) Journal of Marketing , vol.28 , Issue.JANUARY , pp. 71-72
    • Twedt, D.W.1
  • 41
    • 84952751873 scopus 로고
    • The Personal Involvement Inventory: Reduction, Revision and Application to Advertising
    • Zaichkowsky, Judith Lynne (1987). "The Personal Involvement Inventory: Reduction, Revision and Application to Advertising." Journal of Advertising, 23 (4): 59-69.
    • (1987) Journal of Advertising , vol.23 , Issue.4 , pp. 59-69
    • Zaichkowsky, J.L.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.