Demographic correlates of loyalty in a service context

Journal of Services Marketing

Volumn 21, Issue 2, 2007, Pages 112-121

  Patterson, Paul G ^a  

^a UNIVERSITY OF NEW SOUTH WALES   (Australia)

Author keywords

Customer loyalty; Customer retention; Demographics; Gender; Service industries

Indexed keywords

EID: 34547418519     PISSN: 08876045     EISSN: None     Source Type: Journal    
DOI: 10.1108/08876040710737877     Document Type: Article

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