Attendee-based brand equity

Tourism Management

Volumn 29, Issue 2, 2008, Pages 331-344

  Lee, Jin Soo ^a   Back, Ki Joon ^b  

^a THE HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Attendee based brand equity; Attitudinal brand loyalty; Brand association; Brand trust; Updated expectation of brand value (UEBV)

Indexed keywords

EQUITY; MARKETING; SOCIAL BEHAVIOR; SOCIAL NETWORK;

EID: 36549055535     PISSN: None     EISSN: 02615177     Source Type: Journal    
DOI: 10.1016/j.tourman.2007.03.002     Document Type: Article

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