Branding the package holiday - The role and significance of brands for UK air tour operators

Journal of Vacation Marketing

Volumn 5, Issue 3, 1999, Pages 238-252

  Westwood, Sheena ^a   Morgan, Nigel J ^a   Pritchard, Annette ^a   Ineson, Elizabeth ^b  

^a CARDIFF METROPOLITAN UNIVERSITY   (United Kingdom)

^b MANCHESTER METROPOLITAN UNIVERSITY   (United Kingdom)

Author keywords

Air tour; Badge product; Brand equity; Branding; Fmcg; Hard value; Soft value

Indexed keywords

EID: 0003180403     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/135676679900500304     Document Type: Review

References (0)