Assessing the relationship between loyalty program attributes, store satisfaction and store loyalty

Journal of Retailing and Consumer Services

Volumn 15, Issue 5, 2008, Pages 364-374

  Bridson, Kerrie ^a   Evans, Jody ^b   Hickman, Melissa ^c  

^a DEAKIN UNIVERSITY   (Australia)

^b UNIVERSITY OF MELBOURNE   (Australia)

^c Playgro Ltd   (Australia)

Author keywords

Loyalty programs; Retailing; Store loyalty; Store satisfaction

Indexed keywords

ASSESSMENT METHOD; CONSUMPTION BEHAVIOR; RETAILING;

EID: 44449115100     PISSN: 09696989     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jretconser.2007.08.004     Document Type: Article

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