Brand and retailer loyalty: past behavior and future intentions

Journal of Product & Brand Management

Volumn 9, Issue 2, 2000, Pages 120-127

  Ewing, Michael T ^a  

^a CURTIN UNIVERSITY   (Australia)

Author keywords

Brand loyalty; Consumer behaviour; Customer loyalty; Retailing

Indexed keywords

EID: 84986173261     PISSN: 10610421     EISSN: None     Source Type: Journal    
DOI: 10.1108/10610420010322161     Document Type: Article

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