The relevance of retail loyalty strategy and practice for leisure/tourism

Journal of Vacation Marketing

Volumn 11, Issue 1, 2005, Pages 5-19

  Michels, Nicolette ^a   Bowen, David ^a  

^a OXFORD BROOKES UNIVERSITY   (United Kingdom)

Author keywords

leisure and tourism; loyalty strategies and practices; retail loyalty and practice

Indexed keywords

EID: 40149099734     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766705050839     Document Type: Review

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