Measuring customer-based restaurant brand equity: Investigating the relationship between brand equity and firms' performance

Cornell Hotel and Restaurant Administration Quarterly

Volumn 45, Issue 2, 2004, Pages 108-

  Kim, Woo Goo ^a   Kim, Hong Bumm ^b  

^a OKLAHOMA STATE UNIVERSITY   (United States)

^b Sejong University   (South Korea)

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EID: 2342441800     PISSN: 00108804     EISSN: None     Source Type: Journal    
DOI: 10.1177/0010880404265354     Document Type: Note

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