Customer loyalty: An empirical study

European Journal of Marketing

Volumn 42, Issue 9-10, 2008, Pages 1084-1094

  McMullan, Rosalind ^a   Gilmore, Audrey ^b  

^a Coves Consulting ^*  (United Kingdom)

^b UNIVERSITY OF ULSTER   (United Kingdom)

Author keywords

Behaviour; Customer loyalty; Customers; Service levels

Indexed keywords

EID: 51749089997     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560810891154     Document Type: Article

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