Are tourists or markets destination loyal?

Journal of Travel Research

Volumn 50, Issue 2, 2011, Pages 121-132

  McKercher, Bob ^a   Guillet, Basak Denizci ^a  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

destination loyalty; repeat visitation

Indexed keywords

MARKETING; TOURISM ECONOMICS; TOURISM MARKET; TOURIST DESTINATION;

CHINA; HONG KONG;

EID: 79952339989     PISSN: 00472875     EISSN: 15526763     Source Type: Journal    
DOI: 10.1177/0047287510362779     Document Type: Article

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