An examination of attendee brand loyalty: Understanding the moderator of behavioral brand loyalty

Journal of Hospitality and Tourism Research

Volumn 33, Issue 1, 2009, Pages 30-50

  Lee, Jin Soo ^a   Back, Ki Joon ^b  

^a HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

^b UNIVERSITY OF HOUSTON   (United States)

Author keywords

Attitudinal brand loyalty; Behavioral brand loyalty; Updated expectation of brand value

Indexed keywords

EID: 61849181919     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348008329652     Document Type: Article

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