Can tourism providers buy their customer's loyalty? Examining the influence of customer-provider investments on loyalty

Journal of Travel Research

Volumn 42, Issue 3, 2004, Pages 235-243

  Morais, Duarte B ^a   Dorsch, Michael J ^b   Backman, Sheila J ^b  

^a PENNSYLVANIA STATE UNIVERSITY   (United States)

^b CLEMSON UNIVERSITY   (United States)

Author keywords

Customer loyalty; Relationship marketing; Resource investments

Indexed keywords

INVESTMENT; MARKETING; TOURISM;

EID: 1042278470     PISSN: 00472875     EISSN: None     Source Type: Journal    
DOI: 10.1177/0047287503258832     Document Type: Article

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