Acquisitions and network identity change

European Journal of Marketing

Volumn 45, Issue 9-10, 2011, Pages 1470-1500

  Öberg, Christina ^a   Grundström, Christina ^b   Jönsson, Petter ^c  

^a LUND UNIVERSITY   (Sweden)

^b LINKÖPING UNIVERSITY   (Sweden)

^c Inflight Service AB   (Sweden)

Author keywords

Acquisitions and mergers; Business to business marketing; Corporate branding; Corporate identity; Corporate marketing; Organisational identity

Indexed keywords

EID: 79957662598     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090561111151853     Document Type: Article

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