Seven dimensions of corporate identity: A categorisation from the practitioners' perspectives

European Journal of Marketing

Volumn 40, Issue 7-8, 2006, Pages 846-869

  Melewar, T C ^a   Karaosmanoglu, Elif ^b  

^a BRUNEL UNIVERSITY   (United Kingdom)

^b ISTANBUL TECHNICAL UNIVERSITY   (Turkey)

Author keywords

Corporate identity; Corporate image; Corporate strategy; Organizational identity

Indexed keywords

EID: 33745857703     PISSN: 03090566     EISSN: None     Source Type: Journal    
DOI: 10.1108/03090560610670025     Document Type: Review

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