Corporate marketing management and corporate-identity building

Marketing Intelligence and Planning

Volumn 26, Issue 6, 2008, Pages 621-633

  Tsai, Shu Pel ^a  

^a SHIH HSIN UNIVERSITY   (Taiwan)

Author keywords

Corporate identity; General management; Marketing management; Narratives

Indexed keywords

EID: 53749102765     PISSN: 02634503     EISSN: None     Source Type: Journal    
DOI: 10.1108/02634500810902866     Document Type: Article

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