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Volumn 47, Issue 4, 2009, Pages 573-589

Reflections on corporate reputations

Author keywords

Corporate identity; Corporate image; Corporate social responsibility; The United Kingdom

Indexed keywords


EID: 68549105952     PISSN: 00251747     EISSN: None     Source Type: Journal    
DOI: 10.1108/00251740910959422     Document Type: Article
Times cited : (75)

References (11)
  • 4
    • 68549087548 scopus 로고
    • The marketing power of brand and corporate images
    • December
    • Macloud, J.S. (1961), The marketing power of brand and corporate images, Opinion Research Corporation Index, December.
    • (1961) Opinion Research Corporation Index
    • Macloud, J.S.1
  • 5
    • 58149425798 scopus 로고
    • A theory of human motivation
    • in Strage, H. (Ed.), Milestones in Management: An Essential Reader, Basil Blackwell, Oxford
    • Maslow, A.H. (1943), A theory of human motivation, Psychological Review, Vol. 50, pp. 370-96, in Strage, H. (Ed.), Milestones in Management: An Essential Reader, Basil Blackwell, Oxford, 1992.
    • (1943) Psychological Review , vol.50 , pp. 370-96
    • Maslow, A.H.1
  • 7
    • 68549094828 scopus 로고
    • paper presented at the Market Research Society Conference, Brighton, March
    • Worcester, R.M. (1970), Research and the corporate image, paper presented at the Market Research Society Conference, Brighton, March.
    • (1970) Research and the Corporate Image
    • Worcester, R.M.1
  • 8
    • 68549125709 scopus 로고
    • paper presented at the ESOMAR/WAPOR Congress, Helsinki, August
    • Worcester, R.M. (1971), Corporate image research reviewed, paper presented at the ESOMAR/WAPOR Congress, Helsinki, 22-26 August.
    • (1971) Corporate Image Research Reviewed , pp. 22-26
    • Worcester, R.M.1
  • 9
    • 68549135598 scopus 로고    scopus 로고
    • Reflections on the corporate image: 1969-2007
    • (n.d.), December, available at
    • Worcester, R.M. (n.d.), Reflections on the corporate image: 1969-2007, Profile, Vol. 64, December, available at: www.profile-extra.co.uk
    • Profile , vol.64
    • Worcester, R.M.1
  • 11
    • 68549085707 scopus 로고    scopus 로고
    • St Augustine Scala Paradisi 8 (n.d.), Vulgare proverbium est, quod nimia familiaritas parit contemptum, Men seyn that over-greet hoomlynesse (familiarity) engendreth dispreisynge', (circa 1386 Chaucer, G., Tale of Melibee, l. 1685)
    • St Augustine Scala Paradisi 8 (n.d.), Vulgare proverbium est, quod nimia familiaritas parit contemptum, 'Men seyn that 'over-greet hoomlynesse (familiarity) engendreth dispreisynge', (circa 1386 Chaucer, G., Tale of Melibee, l. 1685).


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.