Understanding the meaning of corporate identity: A conceptual and semiological approach

Corporate Communications

Volumn 12, Issue 4, 2007, Pages 414-432

  Otubanjo, B Olutayo ^a   Melewar, T C ^a  

^a BRUNEL UNIVERSITY   (United Kingdom)

Author keywords

Corporate identity; Perception

Indexed keywords

EID: 34848868722     PISSN: 13563289     EISSN: None     Source Type: Journal    
DOI: 10.1108/13563280710832542     Document Type: Article

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