How do major European companies communicate their corporate identity across countries? - An empirical investigation of corporate internet communications

Journal of Marketing Management

Volumn 25, Issue 9-10, 2009, Pages 909-925

  Halliburton, Chris ^a   Ziegfeld, Agnes ^b  

^a ESCP EUROPE BUSINESS SCHOOL   (United Kingdom)

^b Proctor and Gamble Prestige Products   (Germany)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80053087514     PISSN: 0267257X     EISSN: 14721376     Source Type: Journal    
DOI: 10.1362/026725709X479291     Document Type: Article

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